The company has also continued to fall short of its projections for new stores, opening only six of its planned 26 stores in the UK in 2021 and only one of its planned hundreds of cashierless Fresh stores, Insider previously reported. The Dash Cart's lack of popularity is a setback for Amazon, which is betting heavily that such new in-store technologies will draw more customers to its physical stores.

'We've seen a steady decline in cart usage as a percent of sessions,' the document said. It also pointed to the inconvenience caused by not being able to take the cart outside, such as to a shopper's car, as Amazon requires all carts to stay in the store.

The team blamed the small size of the Dash Cart, which is not suitable for large products, and the vehicle's difficulty scanning items for the slowing traction. The declining usage is a potential risk, or 'dogs not barking,' for Amazon's physical stores team, the document said. Dash Cart is only available in Amazon's 23 Fresh grocery stores. According to the document, the Dash Cart accounted for only 11% to 15% of total shopping sessions at stores that have been open for longer than five weeks as of last August, versus Amazon's goal that it handle roughly 30% of all sessions. Since its debut in late 2020, the Dash Cart has seen a continuous drop in usage, according to an internal document obtained by Insider. Customers still like the Dash Cart's running tally feature that shows a live update of items picked up, and Amazon plans to more broadly roll it out in other apps.Īmazon's Dash Cart, a smart shopping cart that lets you check out without a cashier at its physical stores, is struggling to catch on among shoppers, though one of its key features is proving to be useful, Insider has learned.

In particular, the Dash Cart smart shopping cart at its Amazon Fresh physical stores has seen steady decline in use, internal data shows.

Amazon's big bet on cashierless technology is seeing less usage than the company initially expected.

Account icon An icon in the shape of a person's head and shoulders.

Amazon fresh grocery store